The Evolution How 3g to 4g Technologies - 2287 Words

University of Technology, Sydney 32702 Contemporary Telecommunications The evolution how 3G to 4G technologies Ming H. Zhao (10810164) University of Technology, Sydney minghui.zhao@student.uts.edu.au Lecturer: Gay Valerie 13th September, 2010 1. Introduction Since contemporary communication came into daily life, people always keep seeking unrestricted communication at all time. Mobile telecommunication satisfied peoples demand with the first generation (1G) and the second generation (2G). In the wake of development in multimedia and internet, most of telecommunication mobile networks operators have offered the third generation (3G) to the customers to replace 2G over the past two years. Currently, many ICT professionals and research†¦show more content†¦The core technology of 4G is orthogonal frequency-division multiplexing (OFDM) which belongs to Multi-Carrier Modulation (MCM). It divides assigned channel into orthogonal sub channels, modulating and transmitting on each sub channel of narrowband (Aceà ±a 2005). 3.2 Telecommunication system structure 3G is based on cellular network (shown in Figure 1), the core network of 3G is developed from GSM-MAP, AMPS and ANSI-41 which is the core network of GSM, the air in terface and the corresponding system is backward 2G compatibility (Luo et al. 2003). GSM-MAP SC-FDD Air interface ANSI-41 SC-FDD TDD FDD Figure 1: 3G system 2 | Page Ming H. Zhao 10810164 University of Technology, Sydney 32702 Contemporary Telecommunications But contemporary communication requires to provide mobile user multimedia service over broadband to enable full function of next generation mobile network based on internet technology. As the 3G core network evolved from the 2G, it is not the optimal system that processing Transmission Control Protocol / Internet Protocol (TCP / IP) packets. Meanwhile, it cannot handle data transmission with containing large images and information either. Therefore, a critical need is to create a new telecommunication network with the optimal transmission of TCP / IP data packet, it would be completely different from the 2G and 3G wireless networkShow MoreRelatedNetwork Speed - 4G Technologies Essay1402 Words   |  6 PagesOverview [WINNIE] As the technology world evolves and develops faster and better every day, it puts new demands of speed and throughput on the network that supports it. Today especially, we live in a world where everyone is mobile, and it is expected that mobile networks keep pace with the innovations in technology. The successor of 2G and 3G mobile network standard is the 4G mobile network standard. The emergence of 4G, nonetheless, should provide faster and better mobile network connectivityRead MoreThe Revolution of Network Technology: 3G and 4G Wireless Network1337 Words   |  5 Pagesï » ¿Introduction The revolution of network technology began several years ago, with fourth generation (4G) network being the recently technological innovative of the internet world. Therefore, 4G networks is the fourth generation wireless network, which set the stage for broadband mobile communication that will succeed the third generation (3G) network which is currently in use in some many countries around the globe. It also provides mobile ultra-broadband internet access with USB wireless modemRead MoreWireless Communication Has Changed Our World1052 Words   |  5 Pageshave continued their rapid technical evolution, supporting a growing focus on increased end-user utility and new opportunities for compelling wireless applications in many aspects of people’s lives. In this paper that I’m writing, I’ll be reviewing the past and existing generations of wireless communication in terms of history, performance, advantages and disadvantages. I will review the development of countl ess wireless communication devices and evolutions that had significance from the beginningRead More4G Technologies and Telemedicine Essay2037 Words   |  9 Pagesgives description about 4G network, architecture and discuss about functions of each layer. It is evident that 4G technologies will expand on web-based communication around the world. 4G technology will allow for improved applications such as telemedicine that may save lives. It is a fully imp-based network and will improve data transfer dramatically. Signal disruptions will be minimal and downloads will be done in a matter of seconds, faster than ever before. Within few days 4G network may replace allRead MoreMobile Network : A Main Way Of Communication1482 Words   |  6 Pagesconnected to the public Internet and public switched telephone network. The research or large organizations and fleets can stand beneficially on the private cellular networks, such as dispatch for local public safety agencies or a taxicab compa ny. IV. How does it work ? Radio waves are used to transmit signals carrying text, voice, and digital data from one device to another. The data is transmitted through a global network of transmitters and receivers. 1. Cells in a Network A mobile phone network isRead MoreImpact of 4G Technology on Commercial Interactions, Economic Growth, and US Competitiveness3302 Words   |  14 PagesImpact of 4G Technology on Commercial Interactions, Economic Growth, and US Competitiveness Venkat Professor Course 22nd November 2011 Research Question How is 4G technology going to impact on commercial interactions, economic growth, and US competitiveness? Introduction In a bid to sustain the achievements made in the era of 3G technologies and foster efforts of economic recovery, the United States of America should stay abreast withRead MoreEssay On Wan Technologies1400 Words   |  6 PagesAs the world progresses technology everyday, the reliance on the Internet and its uses become more and more necessary. Many people connect to hundreds of applications and devices they use every single day. Behind these applications are extremely complex networks that allow users to connect in ways that expand every single day. To achieve this, companies must design their networks for secure access and reliability to allow seamless access for users. On the back-end these companies must also have aRead MoreEmerging Wireless Technologies2241 Words   |  9 PagesEmerging Wireless Technologies A look into the future of wireless communications – beyond 3G Forward: The Public Safety Wireless Network (PSWN) Program is conducting an ongoing assessment of advancements in the wireless communications industry. The scope of this assessment is to identify emerging wireless services and technologies for potential public safety use in the near future and beyond. This particular document is the first of a series of emerging wireless technologies studies. This studyRead MoreWireless Networks And Network For Future Of Mobile Communications2139 Words   |  9 Pagescommunication get advanced with a higher speed, frequency band, better connectivity, security and high data rates in transmission. For all these reasons, it’s clear how the 4G is success more than the 3G networks, and the same thing will happen to the 4G after lunching the 5G in the near future. In this paper, I will try to describe the 4G networks and 5G networks in contest of future of mobile communications. What are their drawbacks and what are the main differences between the se different generationsRead MoreMobile Communication : An Overview Of 4g And Its Features, Architecture, Key Technologies And Challenges3700 Words   |  15 Pages1G to 4G Ajit Singh Grewal GEORGE MASON UNIVERSITY Fairfax, Virginia, USA Abstract The evolution of mobile telephone system can be classified into different generation based on the level of maturity in technology. This classification does not depend on any standardized facts. The purpose of this paper is to provide the history of mobile communication and provide an overview of 4G and its features, architecture, key technologies and challenges. Introduction: From 1G (First Generation) to 3G (Third

The Sociological Inequality Of Women, Equality, And Equality

We cannot all succeed when half of us are held back [Malala Yousafzai, 2013]. When you think of the word â€Å"feminism† or the term â€Å"feminist† what does it mean to you? In society, individuals are misconstrued in regard to equality, and being â€Å"equals†. People firmly believe that men, and woman are unable to be â€Å"equals† because of their physical, emotional, and mental capabilities, which holds little truth when speaking upon the bigger picture. These same individuals conclude that males, and females are not able to hold equality amongst one another due to the simplest of facts; their biological makeups are vastly different. However, when you take a moment to lookup the labels â€Å"feminism† or â€Å"feminist† they are not concerned about the visible†¦show more content†¦The answer; we have little idea. So, how can a man be a â€Å"feminist† then? Well, men do face oppression, and yes, men are subject to discrim ination under patriarchal ideals, and sociological perspectives. An article published by a National Post journalist pointed out vital imagery that men are subject to, and an insight to the oppression they encounter: â€Å"From anti-rape campaigns that stigmatize all men as potential rapists, to pedagogical strategies that favour the learning style of girls and women, and the explicit denial that men are even capable of being oppressed unless it is on grounds of race, class, disability or homosexuality, men’s issues advocates say males are becoming a campus underclass, under-represented in the student body, and vulnerable to the same marginalization that women have faced.† [Brean, 2013]. This powerful statement outlines the imagery males are subjects to, as men are treated as inherently aggressive, and violent creatures. Furthermore, if men veer from conformity, if they do not participate in physical sports such as hockey, football, or rugby, and join a gymnastics team, they are categorized as wimps or girls. Additionally, a man can be a feminist, or hold feminist views from the relationships they hold with their significant other, or whether it be from their daughter, a relative, a friend, or an acquaintance. These relationships not only enable aShow MoreRelatedFeminism1121 Words   |  5 Pageseconomic equality of the sexes. The movement organized around this belief. Feminism Feminist Theory is an outgrowth of the general movement to empower women worldwide. Feminism can be defined as a recognition and critique of male supremacy combined with efforts to change it. Feminism The goals of feminism are: To demonstrate the importance of women To reveal that historically women have been subordinate to men To bring about gender equity. Feminism Simply put: Feminists fight for the equality ofRead MoreGender Inequalities And Gender Inequality922 Words   |  4 PagesGender Inequalities in Education Judge Sonia Sotomayor states, â€Å"Until we get equality in education, we won t have an equal society. That quote resonates throughout the world because of gender inequality in education. Researchers believe gender inequality still exists in the 21st century. Through research, controversial opinions exist about inequality in schools and what has been done to address this situation. What is gender equality? Gender inequality refers to disproportionate dealing or assessmentsRead MoreThe Sociological Imagination, By C. Wright Mills1201 Words   |  5 PagesThe sociological imagination is theorised by C. Wright Mills explaining how two abstract concepts of social reality are different. Initially, Mills defines the sociological imagination as â€Å"the vivid awareness of the relationship between experience and the wider society.† It is the ability to see things socially and how they interact and influence each other. (Crossman, n.d.). The sociological imagination uses four interdependent factors to help sociologists view things from an alternative aspect:Read MoreThe Key Dimensions Of Gender Equality920 Words   |  4 Pageskey influences/dimensions of gender equality in the workplace comparing UK and Greece Introduction The aim of this essay is to critically analyze the key influences/ dimensions of gender equality in the workplace comparing U.K and Greece. There are many dimensions of gender equality in the workplace that have been researched and studied carefully over the years. This study will critically examine and highlight the importance of the key dimensions of gender equality in the workplace in these two countriesRead More Invitation to Sociology by Peter Berger Essay925 Words   |  4 Pages In Peter Bergers Invitation to Sociology, the sociological perspective was introduced. Berger asserts that it is important to examine new or emotionally or morally challenging situations from a sociological perspective in order to gain a clearer understanding of their true meanings. This perspective requires a person to observe a situation through objective eyes. It is important to look beyond the stereotypical establishments of a society and focus on their true, hidden meanings. ConsiderationRead MoreHarriet Martineau, The Founding Mother Of Sociology924 Words   |  4 PagesFrom its emergence in the eighteenth and nineteenth centuries, the sociological field was dominated mostly by men. It was not until the late 1800s that a woman, Harriet Martineau, emerged as the founding mother of sociology. Inspired by Auguste Comte’s perspectives on positivism, Martineau advocated the use of scientific method and logic in sociological findings. She brought her sociological thought and studies to the United States and added a feminist voice to the field; calling for suffrage andRead MoreGender Inequality Between Men And Women1255 Words   |  6 PagesHowever feminism maintains that women are treated in an unfair ways. Social gender roles lead to various forms of inequality and disparity between men and women, which in relation to the socio economic, political and cultural ideologies plays a negative role in girls (Asley 2014) .While some societies, defend gender differences based on their cultural norms and religious beliefs, this tends to restrict women physical and mental space.†Across social classes girls tends to have less physical mobilityRead MoreEssay on Education: A Path to Gender Equality in Labor Markets1667 Words   |  7 Pagesor reinforcing gender equality in labor markets worldwide will lead to gains in productivity. However, what can be done to create gender equality? A study emphasized the equality of education. When education access to w omen is equal to men, occupation opportunities and earnings of men and women with similar education and experience are equal. A research in Pakistan and other studies are introduced. Their findings suggest that education plays a vital part in gender equality in labor force. In anotherRead Morethe verdict Essay1352 Words   |  6 Pages Sociological Imagination Essay Galen College of Nursing Sociological Imagination Essay In 1959, sociologist, C. Wright Mills, had said that in order to think critically about the world around us, we need to use our sociological imagination in order to see the connections of our personal lives to the larger groups on history (Conley, 2011). Mills states that this is the idea of an individual being able to understand their own life experiences by inserting themselvesRead MoreWomen s Rights Of Women Essay1365 Words   |  6 PagesGender Inequality Historically, women have had to fight for the right to have property, respect, and basic human rights. For centuries women have been considered inferior to men because we are not physically as strong as they are, and yet we persevere. As a woman, I would like to think we are warriors, not victims. We have come a long way but are we where we need to be? There is still radical sexism in society today. In the US women are paid less than men for the same type of employment. In the

Essay on IS3220 Project Network Security Plan Ch - 4145 Words

IS3220 Final Project: Network Security Plan Chris Wiginton, Jose Rosado ITT Technical Institute, Tampa FL Instructor: Sherman Moody 18 November, 2014 Network Security Plan INTRODUCTION (Purpose and Intent) The Corporation Tech IT Network Security Plan establishes guidelines for IT practices used on a day to day basis to provide a secure and robust computing environment. These practices are used in order to protect the mission, operation, and reputation of Corporation Tech System and its information systems. These system security policies, standards, and procedures that have been established for the Corporation Tech System, are intended to comply with the regulations and policies set down by the State of Florida, Corporation†¦show more content†¦This includes monitoring and security systems that are capable of recording network traffic, including traffic to World Wide Web sites, chat rooms, newsgroups and e-mail messages, file servers, telnet sessions and file transfers into and out of our internal networks. This capability is necessary in order to maintain the health of Corporation Tech network operations and diagnose network related problems. Corporation Tech IT reserves the right to perform network monitoring at any time. The information collected may be used by technicians and management to assess network utilization and trends, and may also be provided to upper management or other authorities as evidence as part of any investigation of alleged policy violations. Corporation Tech IT reserves the right to perform periodic port scans, segment sweeps, and vulnerability scans on all network segments. Network operations, functions, and resources, which are not required as part of the normal and approved job duties or projects at Corporation Tech, may be bandwidth limited or blocked by network control devices in order to protect the integrity and availability of the overall system. Corporation Tech IT may suspend network access to any location or system that disrupts normal network operations or systems that violate Corporation Tech policy. In this event, an attempt will be made to contact the responsible individual to resolve the problem. DHCP SERVICES Corporation Tech IT provides

Tennessee Williams The Glass Menagerie Essay - 1063 Words

The lacking of a positive male role model can be very troublesome for any family; especially during the mid-thirties. Prior to the Second World War, women did not have significant roles in the workforce and depended on their husbands or fathers to provide for them financially. There were limited government assistance programs during the era of The Great Depression, and it was up to the families to provide for themselves. The absence of Mr. Wingfield placed enormous strains on the physical as well as mental wellbeing of his family. The effects the abandonment of their father had on the Wingfield family from Tennessee William’s The Glass Menagerie are undeniable. The Amanda Wingfield that we come to know is overbearing, worrisome, and†¦show more content†¦Amanda’s constant pushing of Laura to attend â€Å"Rubicam’s Business College†, whose anxiety disorder already prevents her from leading a normal life, illuminates Amanda’s inability to recognize the abnormalities in her children (1163). When Laura reminds her mother that she is crippled, Amanda begins to scold Laura, â€Å"[n]on-sense! Laura, I’ve told you never, never to use that word†¦Ã¢â‚¬  this gives further testimony to Amanda’s denial of her children’s defects (1165). Amanda is so consumed with preventing her children from making the same mistakes that she has, that she has become a â€Å"witch† and â€Å"hateful to her children† (1172). Her thirst for her children’s success combined with the lack of ability to give them what â€Å"she† thinks they need, due to her financial constraints of not having her husband’s support, has driven her to the current delusional state she is in (Williams). In present day women are very active in the work force, and a man in his early twenties generally does not have to take on the responsibilities of providing for his family, like young Tom Wingfield did, even if the father had abandoned them. When Tom’s father ran out on them, Tom being the only male in the male driven work force of that time period, had to abandon his dreams and ambitions to fill in as the main provider for his family. The lack of adventure in Tom’s career at the Continental Shoemakers, leads Tom to attending late-night movies to suppressShow MoreRelatedThe Glass Menagerie By Tennessee Williams985 Words   |  4 Pageshardly catch it going. ¨ This quote by the author of The Glass Menagerie, Tennessee Williams, describes both The Glass Menagerie, a memory play, and the life of Tennessee Williams himself, for whom memories played a large role in his life. Within the play, many parallels can be drawn between the life of Williams and the life of Tom, t he main character, such as a disdain for factory work. In addition, several characters in The Glass Menagerie have a difficult time fitting into the roles that theirRead MoreThe Glass Menagerie By Tennessee Williams Essay940 Words   |  4 PagesTennessee Williams was a renowned Pulitzer Prize-winning playwriter for his numerous plays throughout his career. One of such plays is The Glass Menagerie. After perfecting his play for many years, The Glass Menagerie was first introduced to Broadway on March 31, 1945. As a young writer, Williams lived vicariously through his plays. Throughout this play in particular, there are several allegories that pertain to Williams life. Although Williams had a relatively happy childhood, his life changedRead MoreThe Glass Menagerie By Tennessee Williams932 Words   |  4 Pages THE GLASS MENAGERIE Name Instructor Institution Course Date The Glass Menagerie Tennessee Williams, the author in the play †The Glass Menagerie† that is based on his life that presents characters that, as caught animals in an cage, live in woeful states and just wish to unravel themselves from this state (Fisher, 2010). The primary clash in the story emerges through their longing to encounter a different world, but their condition opens them to life s unforgiving realities. LifeRead MoreThe Glass Menagerie By Tennessee Williams986 Words   |  4 PagesTennessee Williams’s The Glass Menagerie, is a classic drama about a young man who is tired of his dull and boring existence. Tom, the main character, struggles to deal with his family, who is apparently holding him back in life. With the use of powerful writing techniques, Williams is able to captivate his audience and create a play that has stood the test of time. An excellent writing technique employed by Williams that contributes to The Glass Menagerie’s success is his use of plot. ThroughoutRead MoreThe Glass Menagerie By Tennessee Williams1249 Words   |  5 Pagesthe outside world The Glass Menagerie is very interesting because William s play relates to alot of people and their situations, people can learn alot from it alot whether they connect to Amanda and her past or to Laura and her lack of confidence and being in a world of her own or to Tom and his internal conflict about abandoning his family or staying with them. Laura s life is all about her glass menageries what happens when her glass unicorn breaks? What happens when a gentlemanRead MoreThe Glass Menagerie By Tennessee Williams1619 Words   |  7 PagesIsolation is prevalent in â€Å"The Glass Menagerie† by Tennessee Williams. This is presented in symbols such as blue roses and the glass unicorn, for they are imagined objects and only existent in another fantasy world. Williams incorporates such arcane symbols to draw out his characters, Amanda, Laura, and Tom, and how they cope with confinement. Most importantly, the symbols of the play represent how isolation debilita tes them psychologically in an attempt to connect with reality. The jonquils representRead MoreThe Glass Menagerie By Tennessee William1014 Words   |  5 PagesIn the play â€Å"The Glass Menagerie† of Tennessee William, he wrote a drama play to emphasize readers about the life is at a standstill the Wingfield family. Through of the Wingfield family, he uses many symbols which represent many things, but the important main symbolization is fire escape that shows three main characters; Tom Wingfield, his fire escape is the way out of Amanda and Laura. Amanda Wingfield, hope gentlemen callers to enter their lives, and Laura Wingfield, who wants in her own worldRead MoreThe Glass Menagerie By Tennessee Williams1534 Words   |  7 PagesThe Glass Menagerie by Tennessee Williams Tennessee Williams, born Thomas Lanier Williams, wrote The Glass Menagerie, a play which premiered in Chicago in 1944. This award winning play, autobiographical in nature, represented a time in which Williams felt the obligation of his responsibilities in regards to the care of his family. Robert DiYanni, Adjunct Professor of Humanities at New York University, rated it as, â€Å"One of his best-loved plays...a portrayal of loneliness among characters who confuseRead MoreThe Glass Menagerie By Tennessee Williams Essay876 Words   |  4 PagesIn Tennessee Williams’ The Glass Menagerie, there is a collection of glass animal figurines that belong to Laura. Laura uses those figurines to escape her reality. The â€Å"glass menagerie† is also a metaphor because all of the characters have a metaphorical glass menagerie that they use to escape their reality. Tom escapes his reality by going to the movies, drinking, and writing poetry. Tom says, â€Å"I go to the movies because – I like adventure†¦ something I don’t have much of at work† (Williams 33)Read MoreThe Glass Menagerie By Tennessee Williams867 Words   |  4 Pagesdraw the line between getting what you want and doing what you are obligated to do? In The Glass Menagerie by Tennessee Williams, the main characters are torn between fulfilling their desires and aligning with their role in society. On the surface, Amanda Wingfield plays the role of a caring mother that would do anything in her children’s best interest. However, according to the play, â€Å"The Glass Menagerie†, you should never be fooled by the â€Å"Illusion of the truth.† She indeed values her children’s

The Alamo Essay Research Paper The AlamoThe free essay sample

The Alamo Essay, Research Paper The Alamo The Alamo was originally a Franciscan mission in San Antonio, Texas. It was erected about the twelvemonth 1722. The Alamo was non a really successful mission and became deserted. However, the Alamo would acquire its portion of action in old ages to come when a little Texas fort moved into the mission instead than follow orders which were given to William Barrett Travis from Sam Houston to abandon it. Alternatively, the 155 work forces began to fix the roofless mission for a conflict. Texas had been galling under the Mexican authorities which legislated against bondage, allowed the military to irrupt upon civil personal businesss, and was inveterate unstable. Because of the steady promotion of General Antonio Lopez de Santa Anna, general and dictator of Mexico, Sam Houston, the commanding officer of Texas s ground forcess, ordered San Antonio abandoned. However, General William B. Travis, who had become foremost in bid after Jim Bowie fell badly, decided to remain in the Alamo. We will write a custom essay sample on The Alamo Essay Research Paper The AlamoThe or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page They were joined by others, notably the # 8220 ; Tennessee Boys # 8221 ; led by Davy Crockett. Before Crockett s reaching, the 155 work forces in the Alamo were lazy, undisciplined, and worst of all, had no hope or belief. However, when Davy Crockett and his 32 work forces showed up, things began to alter. Even though he was merely at that place for six yearss, the squad of Crockett and Bowie gave life to every adult male inside the old mission walls. Work forces were filled with high liquors and hope, and when the first twenty-four hours of the besieging began, they showed it. Santa Anna had positioned his about 5000 military personnels wholly encircling the Alamo, and when his heavy weapon arrived he began an intensive besieging that would last for 13 yearss. Several times the fort fought back the a ttacking droves of Mexicans. However, on March 6, 1836, the 1000s of Mexicans broke through the defence and swarmed into the courtyard of the Alamo. Travis, his main Plutos ( including the American backwoodsmans Davy Crockett and Jim Bowie, laminitis of the Bowie knife ) and the balance of the fort perished in the barbarous hand-to-hand combat that followed. General William B. Travis died when he was shot seeking to place the cannon. It has been said that the shooting did non kill him, but that he killed himself before the besieging. Jim Bowie, sick in his room, fought to his last breath of life. In 1995 excavators started delving for gold that he purportedly threw down one of the Alamo s Wellss before the besieging. Davy Crockett, the woodman and politician from Tennessee fought to the really terminal. His heroic last stand rapidly became a image of history. There besides have been rumours that he surrendered when he was evidently one of few still alive, but at that place has been no facts to turn out that. No 1 is said to hold survived in the Alamo except the households and civilians and a slave. The Texans had fought hard, and the Mexicans lost someplace between 600 to 1000 work forces. At the subsequent Battle of San Jacinto, when Santa Anna was defeated, the calls of # 8220 ; Remember the Alamo # 8221 ; inspired and motivated the Texans to take over the Mexican s garrison six hebdomads after the besieging of the Alamo. The Alamo was a really of import portion of Texas and American history. It gave us memorable heroes, and an inspiring new chapter in history, even though the whole narrative of the Alamo has been clothed in folklore and love affair so that the really truth is difficult to happen. Most of all it gave the state a new significance and illustration of national pride, hope, and belief.

RAOUL and the report evaluates the marketing management strategies free essay sample

The report attempts to focus on the strategies undertaken for the purpose of introducing eco friendly products in the Singaporean market. The company that has been chosen is RAOUL and the report evaluates the marketing management strategies that have been undertaken by the company and determines the market position of the company by means of SWOT, PESTEL and competitor analysis. Further, a detail analysis has been done to evaluate the acceptance of the eco friendly brand in the Singaporean market.1.1. Company backgroundRAOUL is one of leading exporters of fashionable garments and has been the one of the most sought-after fashion stores for the fashionable people. RAOUL has been recognized for its brand of product offerings with designs of contemporary fashion and superior quality. RAOUL was set up in the year 2002, when it produced garments for men like business shirts in relatively affordable prices (Lusch Vargo, 2014). The company flourished due to the variety and quality of products offered. The company further expanded its scope and introduced garments for women in the year 2004. Currently the company is one of the leading manufacturer and distributor of fashionable garments across the globe (Armstrong et al., 2014).1.2. Product backgroundRAOUL has been one of the leading exporters of fashion garments in Singapore and is recognized globally for its brand and variety of product offerings. The company initially produced mens garments like shirts and other outfits. However, in the year 2004 RAOUL expanded its market reach by producing garments for women (Raoul Clothing, 2018). The company presently operates over 200 locations including Asia, Europe, and Middle East. The company today has international fame with showrooms in Milan and New York. RAOUL has also expanded on its product offerings by introducing exclusive collections on a yearly basis (U.S, 2018).2.0. Macro analysis2.1. PoliticalThe political scenario of Singapore is stable and the government is supportive towards industrial growth. Garment industry is considered an important industry as the people of Singapore has a taste for fashionable garments. The government provides support to financial as well as infrastructural support for the purchase of the raw materials to ensure the smooth functioning and growth of the clothing industry. Due to the political stability, the economic standards of the people of Singapore have improved. This has indirectly contributed to the growth of the fashion industry. The regulatory rules of the government are also flexible for the growth of companies like RAOUL.2.2. EconomicalSingapore is an economically developed country with a positive GDP value at the end 2017 (Ministry of trade Singapore, 2018). The average standard of living is high with most of population belonging to economically affluent families. Therefore, people with strong economic solvency are more drawn to fashion and style, which further contributes to the growth of apparel industries like RAOUL (Arnett ; Wittmann, 2014). Singapore is economically developed to cater to the requirements need for the growth of fashion industry. 2.3. SocialPeople of Singapore are culturally vibrant and have a western taste about their social, cultural and ethnic orientation. The people of Singapore have greater preference for a variety of fashionable garments and goods and spend a major part of their income on the purchase of fashionable and trendy garments. Moreover, the people of Singapore are influenced by the various fashion shows that are promoted. People are more concerned with the environmental harm that we are facing globally through the years eco-friendly fashion had gradually gain its popularity hence eco friendly products which are have quite a demand in the international market (Melissa Heng, 2017). Therefore, the market scenario is appropriate for the growth of clothing brands like RAOUL. 2.4. TechnologicalSingapore is technologically sound as it has vast reserves of technological amenities that support the growth of industry in terms of infrastructural facilities. The technology support that the country caters to contributes largely, in the growth and expansion of industries. Apparel industry is highly innovation centric and the abundance of technological and resources help in the growth of such industries (Heizer, 2016). RAOUL is a brand that caters to a variety of designer clothes and garments that requires adequate mechanical and technological support. This is catered to in fair degree in Singapore. 2.5. EnvironmentalThe environmental factors prevalent in Singapore are favorable for the growth of fashion stores like RAOUL. RAOUL is recognized for its brand of luxurious product offerings to their customers (Johnston ; Marshall, 2016). The brand is dedicated to provide its customers with superior quality garments, which are fashionable and in accordance to the current trend practices in the fashion market. The use of inorganic chemical dyes is consciously avoided, which further keeps the environment safe.2. 6. LegalThe legal factors concerning the regulatory rules as well as the financial complications that arise due to disputes between the employees and employers on matters pertaining timely payment of wages is effective catered by the company (Zhao, 2016). Therefore, RAOUL faces not much of legal problems, which further contributes to the smooth operational flow of the company. The legal regulations implemented by the government are flexible for the growth of the industry.3.0. Competitor analysisBrands Market share Target audience Positioning Price Distribution PromotionMassimo Dutti Fashion 19. 3% Upper class audience Diverse product range, 100% reliability of material, personal tailoring 1350 11200 Selective Internet marketing, public relation, personal selling, advertisingValentino 21.7% Upper class audience Wedding dresses, designer dresses, perfumes 2500 47000 Selective Advertising, internet selling, public relationGAP 22% Middle and lower class audience Maternity, plus size clothes, dresses for younger generation 250 700 Extensive Advertising, public relation, personal sellingCharles ; Keith 15% Middle and lower class audience Kids clothes, shoes, accessories 300 2000 Extensive personal selling, advertising, internet marketingAll dressed up 7.8% Upper and middle class audience Special occasions and daywear for ladies 200 15000 Selective Internet marketing, public relation, personal selling, advertisingFigure 1: market share of apparel industry (Singapore)The market share here has been developed along with the division of the fiscal year. The market share can be ga ined by adding the total revenue that is earned by the organization. After the addition of the total revenue earned by the organization, the revenue earned by the entire industry has to be calculated. The market share can be calculated based on the result gained from the division of the firms earning by the industrys earning. Based on the number of product sales, it is evident that GAP and Massimo Dutti Fashion are the leaders in the apparel market share of the company (Massimo Dutti India, 2018). These two brands are the most preferred brands in the apparel market in Singapore. From the market share, it is evident that most of the companies are targeting the upper class of the society as they can afford luxurious products of the company. Thus, the mentioned company, Raoul has the opportunity to explore the market for the lower and the middle-class people.4.0. SWOT analysisA SWOT analysis helps in the determination of the micro environmental factors or the internal factors that are associated with the smooth operation of the company (Shabanova et al., 2015). There are many factors in the industry and area of operations, which directly influences the operational flow of the company. A SWOT analysis helps in the estimation of the strengths weakness opportunities and threats of an organization so that effective strategies can be undertaken effectively (Ho, 2014). To analyze the market position of RAOUL, SWOT analyses have been conducted.Strengths? The biggest strength of RAOUL is that the company has a good collection of designer clothes that are trendy and are inspired by German folk art (Solomon, 2014).? The capital strength of the organization is strong enough to support the new intention of introducing the eco friendly fashion brands for the cautious customers.? RAOUL provides a variety of customers to its customers and are unique in their productions with respect to the color and quality of fabrics Weakness? One of the major weaknesses of RAOUL is that while the company is most famous in United Kingdom, it is not very reputed in the o ther parts of the world.? RAOUL has a good brand value, but it only caters to the demand for luxury products that are far beyond the reach of ordinary people. ? A limited customer base affects the brand value of the company.Opportunities? RAOUL makes use of the abundant technological resources to attract a wide range of customers by means of online promotion (Chiarini, 2015).? RAOUL makes extensive application of the various advertising and promotional strategies to attract customers across the globe? Internationally, the demand for the eco friendly fashion retail brands have been increasing from time to time.Threats? The biggest challenge to the company is the threat posed by the rival companies such as Masssimo Dutti and the likes.? The financial fluctuations often affect the purchasing capacity of the customers.? There have been threats of duplicity and brand imitations that have affected the reputation of the brand in the recent years.The SWOT analysis of RAOUL helps in the analysis of the potential strengths weakness opportunities and threats of the company, helps them in the implementation of proper strategies, which would enable the company to withstand the threats of the rival companies, and helps the company to secure the competitive advantage. This allows them to strengthen the market position in the fashion industry. The evaluation of the strengths weaknesses opportunities threats serves to present a guideline according to which the company can adopt proper rules and strategies to ensure that the company can proceed towards its goal of growth and expansion.5.0. ConclusionIn conclusion, the variety of product offerings that RAOUL ensures effective customer value along with its effective strategic management helps them to secure a high degree of competitive advantage. This is the sole reason why the organization have been considering of introducing eco friendly product line in the market. The policies of marketing mix and other strategies have been effectively undertaken to ensure that the company is able to hold its market position as one of the leading fashion exports of the world as well as step into the world of the eco friendly fashion brand.